A strand-centric visual language turns algorithmically generative.
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Rice Design Alliance (RDA) is a Rice School of Architecture -run organization that hosts programs, prints publications, and much more.
In tandem with the Original Champions of Design’s redesign of the RDA identity, we launched this temporary website to celebrate the launch of the new identity. As an interactive application of the brand, we built a custom algorithm that randomly generates an infinite number of on-brand backdrops, that simultaneously expands and contracts with the user’s mouse movements on the page.
Full identity here.
Agency: The Original Champions of Design
Design Partners: Jennifer Kinon, Bobby C. Martin Jr.
Direction: Bobby C. Martin Jr.
Design Team: Michael McCaughley
