In lieu of a new concept plan for the Memphis riverfront by Studio Gang, The Original Champions of Design developed brand strategy, naming, visual design, digital design, merchandising and a signage system that captures the connection between the parks and invites Memphians back to the River.
The full-page color washes, animated typography, rounded elements and joyful interactions across the website, signage, and other applications capture the movement and energy of the identity.
Agency: The Original Champions of Design
Design Partners: Jennifer Kinon, Bobby C. Martin Jr.
Design Team: Hanah Ho
Signage: Andrew Freeman
Signage Photos: Bob Bayne