Talia Cotton

Six miles, five park districts, one Memphis.
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In lieu of a new concept plan for the Memphis riverfront by Studio Gang, The Original Champions of Design developed brand strategy, naming, visual design, digital design, merchandising and a signage system that captures the connection between the parks and invites Memphians back to the River.

The full-page color washes, animated typography, rounded elements and joyful interactions across the website, signage, and other applications capture the movement and energy of the identity.

Read the full case study.

Agency: The Original Champions of Design
Design Partners: Jennifer Kinon, Bobby C. Martin Jr.
Design Team: Hanah Ho
Signage: Andrew Freeman
Signage Photos: Bob Bayne

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About, Land of the Free website design and development, Talia Cotton
About, Land of the Free website design and development, Talia Cotton
About, Land of the Free website design and development, Talia Cotton
About, Land of the Free website design and development, Talia Cotton