Talia Cotton

Building a brand language and website framework that won't cost a penny.
+ Read More +

Land of the Free is a free, reservations-only NYC bar in the home of bartenders. And yes, it is really free.

Built out of the necessity for a free and easy booking service, the website’s framework relies on an API connecting to Google Calendar for guests to make their reservation requests.

The brand’s visual language and strategy combines humor with nostalgia. A warm color palette, a decorative serif from the 70’s (ITC Clearface), and images of weird cups and drinking celebrities are accompanied by rotated typography, brute language, and a fresh user experience.

As seen on Fonts in Use.

Coasters, Land of the Free brand design, Talia Cotton Instagram campaign, Land of the Free brand design, Talia Cotton
Bartender t-shirt, Land of the Free brand design, Talia Cotton
Drunk queen t-shirt, Land of the Free brand design, Talia Cotton
Menu and stationery, Land of the Free brand design, Talia Cotton
Stickers, Land of the Free brand design, Talia Cotton
Campfire mug, Land of the Free brand design, Talia Cotton
Drinks menu, Land of the Free website design and development, Talia Cotton
Reservation flow, Land of the Free website design and development, Talia Cotton
Location, Land of the Free website design and development, Talia Cotton