What do you get when you cross modernist typography with postmodernist design?
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The No More Rules conference is a hypothetical conference on postmodern graphic design and its relation to design today. The identity features a unique typeface, “Times Grotesque” that uncomfortably combines Times New Roman and Neue Haas Grotesque as a statement about the ugliness of Modernist-mimicking design after Postmodernism. Included is a mailable brochure that folds out to become a conference poster, as well as a type-specimen and exclusive edition “The Global Style” by Mr. Keedy.